بافضل أعس, البيض سعع. THE IMPACT OF ADVERTISING EXPENDITURES ON THE EVALUATION OF MARKETING PERFORMANCE AN APPLIED STUDY ON A SAMPLE OF YEMENI COMMERCIAL BANKS. Electron. J. Univ. Aden Hum. Social Sci. [Internet]. 2024Mar.31 [cited 2025Jul.7];5(1):49-5. Available from: https://www.ejua.net/index.php/EJUA-HS/article/view/341