THE INFLUENCE OF DIGITAL TRAINING ON EMPLOYEE SOCIAL AND ENVIRONMENTAL CONCERNS (CASE STUDY: MIDDLE EAST)

Abstract

This study investigates the role of Digital training in the Telecommunication sector in middle east, and its influences to achieve employee social and environmental concerns. A conceptual model was developed to assess the influence of digital training content, trainer capability, transfer of learning. For this reason, this study followed an empirical analysis and developed a questionnaire to collect data from employees in Palestinian telecommunication company (jawwal). A total of 320 responses were analyzed. The importance of this study stems from the role of digital training in providing new knowledge and developing skills, not only in a theoretical way but also through viewing the actual experience of organizations. We will consider the extent to which these experiences are retained in the mind of the trainee for a period of time and how does theses skills and capabilities will affect the employee social and environmental concerns. The study concluded that there is a statistically significant positive relationship between digital training and employees' social and environmental concerns, with a correlation coefficient of (0.551) and a significance level of (Sig. = 0.000), which is below the authorized significance level (α ≤ 0.05). Additionally, the results showed that the coefficient of determination (R²) reached (0.442), indicating that digital training explains 44.2% of the variance in employees' social and environmental concerns.